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Guide to the Parsons School of Design marketing and promotional materials collection, 1913-2011

Collection Overview

Repository

Parsons Institutional Collections

Collection Identifier

PC.05.03.01

Creator

Parsons School of Design.

Title

Parsons School of Design marketing and promotional materials collection, 1913-2011

Extent

3.5 linear ft: 8 boxes, 12 16mm film reels, 6 videotapes

Summary

Printed publicity materials including but not limited to circulars, mailers, promotional booklets and pamphlets, and postcards generally advertising Parsons School of Design, or a particular course or program of study not connected to a specific department. Also includes a small number of audiovisual recordings in various formats, presumably made for promotional purposes.

Preferred Citation note

[Identification of item], [date (if known)], Parsons School of Design marketing and promotional materials collection, PC.05.03.01, box __, folder __, New School Archives and Special Collections, The New School, New York, New York.

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Historical Note

Parsons School of Design was established in 1896 as the Chase School of Art. While founded as a school of fine arts instruction, it soon added courses in "applied arts," which became the primary focus under the direction of Frank Alvah Parsons. The name of the school changed several times, to the New York School of Art in 1902, then to the New York School of Fine and Applied Art in 1909. In 1940, the Board of Trustees voted to change the school's name to Parsons School of Design in recognition of Frank Alvah Parsons' leadership and to differentiate it from other, similarly named institutions.

In 1921, Parsons' European School opened with headquarters in France called the Paris Ateliers. The Ateliers closed in 1939 due to the escalation of World War Two, and never reopened in its pre-war form. Parsons' summer study tours of Europe resumed in the late 1940s. When Parsons affiliated with The New School for Social Research in 1970, students could for the first time earn a Bachelor of Fine Arts degree from The New School (before the merger, students earned either a certificate for a three-year program of study at Parsons, or a Bachelor of Fine Arts degree granted by New York University, by taking courses at both schools). A more robust, year-round overseas program resumed at Parsons in the late 1970s under the leadership of Dean David C. Levy. The 1970s also saw the growth of continuing education programs at Parsons, and the introduction of an Associate in Applied Science (AAS) degree track. In the 1980s, Parsons developed a number of partnerships with international schools, and launched a short-lived merger between Parsons School of Design and the Otis Art Institute in Los Angeles. The first Parsons graduate program was established at Parsons in 1978, in Fine Arts, with masters programs in other areas added in subsequent years, including a Master of Architecture program begun in 1989. The 2000s have seen an increase in the number of graduate programs at Parsons, with new programs introduced nearly every year.

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Scope and Content of Collection

The collection includes printed publicity materials for evening and weekend continuing education courses at various campuses, Parsons Pre-College Academy and earlier programs for high school students, and summer programs, including those held at Otis Art Institute of Parsons (Los Angeles, California), Bank Street College (New York, New York), Lake Placid Center for the Arts (New York), Westchester (two White Plains, New York locations), Huntington (New York), Great Britain, France, Israel, Italy, Japan, and West Africa. Also included are more general advertisements for Parsons, as well as announcements regarding particular adult education classes, such as those taught by Alexey Brodovitch and Frank Alvah Parsons in the early and mid-twentieth centuries.

The collection also includes a 16mm silent film depicting students at the Patis Ateliers (later, Parsons Paris) in 1948 and a number of promotional films and videos from the 1980s.

The collection does not include bound course catalogs, which will be found in PC.05.01.01, nor does it contain posters advertising Parsons, which will be found in PC.05.07.01.

While the early twentieth century is well-represented, the bulk of materials here dates from the 1980s and 1990s, when Parsons greatly expanded its educational programming and its print advertising and marketing efforts.

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Organization and Arrangement

Arrangement is chronological by year of publication and within each year by program if there is a substantial amount of material associated with a particular year.

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Administrative Information

Publication Information

Parsons Institutional Collections - April 16, 2014

66 5th Avenue
lobby
New York, New York
212.229.5942
archivist@newschool.edu

Preferred Citation note

[Identification of item], [date (if known)], Parsons School of Design marketing and promotional materials collection, PC.05.03.01, box __, folder __, New School Archives and Special Collections, The New School, New York, New York.

Revision Description

 Added description of audiovisual materials. Updated extent. September 18, 2018

Access Restrictions

Collection is open for research use, but no access copies of most audiovisual recordings are currently available. Researchers desiring access and willing to pay a digitization fee may do so upon consultation with The New School Archives. Please contact archivist@newschool.edu for further information.

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the New School Archives and Special Collections. Please contact: archivist@newschool.edu.

Accruals note

This collection is closed, and no new materials will be added. All marketing and promotional materials received by the university archives will be filed under academic division in The New School marketing and promotional materials (NS.05.08.01).

Immediate Source of Acquisition

This collection was created by the staff of the New School Archives.

Processing Information note

Processed by Ari Spool, 2013.

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Keywords for Searching Related Subjects

Corporate Name(s)

  • Bank Street College of Education.
  • Escuela de Diseño (Altos de Chavón, Dominican Republic).
  • Lake Placid Center for the Arts.
  • Otis Art Institute of Parsons School of Design.
  • Paris Ateliers.
  • Parsons Paris.

Genre(s)

  • 16mm (photographic film size).
  • Compact discs.
  • Pamphlets.
  • Postcards.
  • Videotapes.

Subject(s)

  • Adult education.
  • Art -- Study and teaching -- France -- Paris.
  • Art -- Study and teaching -- New York (State) -- New York -- 20th century.
  • Publicity.
  • Universities and colleges -- New York (State) -- New York.

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Other Finding Aids note

For selected item-level description and images from the Parsons The New School for Design marketing and promotional materials, see The New School Archives Digital Collections at http://digitalarchives.library.newschool.edu/index.php/Detail/collections/PC050301.

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Collection Inventory

Box Folder
1913-1923 
1 1
1915-1916 
1 2
1920-1924 
1 3
1925-1926 
1 4
1928-1929 
1 5
1930 
1 6
1930-1931 
1 7
1932 
1 8-9
1933 
1 10
1934-1935 
1 11
1936-1939 
1 12
1940-1946 
1 13
1941 
1 14
1946-1949: Saturday courses 
1 15
1948 August: Parsons Paris   1 16mm film : 00:10:51 duration

Black and white silent film transferred from a 16mm reel. A group of Parsons School of Design students attend a welcome reception and toast with champagne. During this period, 9 Place des Vosges was made available rent-free to Parsons School of Design, which shared the space with a government-run sommellerie. They are served by waiters, possibly sommellerie students, and Parsons faculty alike. At least half of the students smoke. A welcome buffet of what appear to be Napolean pastries and hot dogs appears on screen. Students are then seen walking through the Place des Vosges, as well as visiting other Parisian sites, including the Palais Royal, the Cathedral at Notre Dame, and Ile Saint-Louis. Van Day Truex can be seen mingling with students, all of whom are unidentified with the exception of Mozelle Thompson. The opening credits feature the following text (translations in parentheses): Aout 1948 (August 1948) Un Groupe d'Etudiants (A Group of Students) de la (from) Parsons' School of Design (Parsons School of Design) A Paris (in Paris) 9, Place des Vosges Bienvenue Aux Etudiants (Welcome to Students)

pav_2
1949-1951: European School (Paris) 
1 16
1950-1951 
1 17
1951-1956: Saturday courses 
1 18
1952-1954 
1 19
1955-1956 
1 20
1957-1958 
1 21
1959: Lookbook 
2 1
1960: Lookbook 
2 2
1960: New York Summer Session 
2 3
1961-1964, 1966 
2 4
1963-1964 
2 5
1968, 1970 
2 6
1971 
2 7
1972-1973 
2 8
1975 
2 9
1976 
2 10
1977: Continuing education, Fashion   
2 11
1977: Continuing education, Photography 
2 12
1978: Continuing education, Fashion 
2 13
1978-1979 
2 14
1979: Continuing education, Fashion 
2 15
1979-1980 
2 16
1979-1981: Pre-College Academy 
2 17
1977-1984: Adelphi (Huntington) and Westchester programs 
2 18
1980: Parsons and Otis 
2 19
1980: Summer 
3 1
1980s or 1990s: Altos de Chavon/la Escuela de Diseno promotional video   1 VHS : 00:15:00 duration

Promotional video for school in the Dominican Republic affiliated with Parsons School of Design. In Spanish. Not digitized.

pav_1 50-VHS
1981 
3 2
1981-1982: Fiber, Metal, Glass, and Clay 
3 3
1981, 1984: Lighting Design 
3 4
1981-1984: Continuing education, Photography   
3 7
1982: Summer affiliate programs   
3 6
1982: Summer Parsons Paris 
3 5
1983: Parsons and Otis 
3 8
1982 May 17: New School for Social Research Parsons Multi-image Show   1 U-matic : 00:07:25 duration

Voiced over slideshow about Parsons School of Design's Foundation program, nine art departments and three campus locations. Credited to Devlin Productions, Inc. Not digitized.

pav_1 50-VHS
1983: Summer affiliate programs 
3 10
1983: Summer Parsons Paris 
3 9
1983-1984: Fiber, Metal, Glass, and Clay 
3 11
1984: Affiliate programs, Continuing education 
3 15
1984: Summer affiliate programs, Domestic 
3 14
1984: Summer affiliate programs, Foreign 
3 13
1984: Summer Parsons Paris 
3 12
1985 
3 16
1985: Affiliate Schools, Continuing education 
4 4
1985: Summer affiliate programs, Domestic 
4 2
1985: Summer affiliate programs, Foreign 
4 1
1985: Summer Parsons Paris 
4 3
1985-1986: High School Student's Guide to Portfolio Prep 
4 5
1986: Adelphi (Huntington) and Westchester programs 
4 6
1986-1991: Open houses 
4 7
1986: Summer affiliate programs, Domestic 
4 8
1986: Summer affiliate programs, Foreign 
4 9
1986: Summer Parsons Paris 
4 10
1987: Parsons and Otis 
4 11
1987: Promotional footage   1 VHS

Panel discussion that includes Donna Karan and Larry Rivers discussing being a student at Parsons and finding a career afterwards. Footage of student interviews and their work in between the panel discussions. Not digitized.

pav_1 24-VHS
1987: Touching the Arts: The Integrated Art History Curriculum at Parsons School of Design   1 VHS : 00:12:00 duration

Promotional video featuring classes and curriculum of the Art History program at Parsons School of Design. Includes interviews. Produced and copyright held by Bea Banu, Parsons Liberal Studies. Not digitized.

pav_1
1987: Getting There: A Life in Design   11 16mm film

Consists of reels of original negative, raw footage. Directed by Michael Soluri. Not digitized.

pav_2
pav_4
1987: Summer affiliate programs, Foreign 
4 13
1987: Summer Parsons Paris 
4 12
1988: Huntington and Westchester programs 
4 14
1988: Parsons and Otis 
4 17
1988: Summer affiliate programs, Foreign 
4 15
1988: Summer Parsons Paris 
4 16
1989: Color Studies 
4 21
1989: Huntington and Westchester programs 
4 18
1989: Promotional footage   1 VHS

Promotional footage featuring students and faculty. Produced and directed by Martin Shows, Inc. in association with Bob Bogen Productions, with funding providing by the Wool Bureau, Inc. Not digitized.

pav_1 21-VHS
1989: Summer affiliate programs, Foreign 
4 19
1989: Summer Parsons Paris 
4 20
1990: Summer Parsons Paris 
5 1
1990: Summer affiliate programs, Foreign 
5 2
1990: Huntington and Westchester programs 
5 3
1991 
5 7
1991: Continuing education, Parsons Paris 
5 6
1991: Huntington and Westchester programs 
5 4
1991: Summer affiliate programs, Foreign 
5 5
1991: Questions and Answers About Parsons 
5 8
1992 
5 9
1992-1996: Open houses 
5 10
1992: Summer New York and Paris 
5 11
1993 
5 14
1993: Continuing education, Faculty biographies 
5 13
1993: Summer New York and Paris 
5 12
1994 
5 15
1995 
5 16
1996 
5 17
1996: Pre-College Academy 
5 18
1997 
5 20
1997-2000: Open houses 
5 19
1998 
6 1
1999 
6 2
2000   1 VHS

Includes videotape produced by students in the class, "Making Commercials: Digital Video and Editing" at the Center for New Design. Video consists of Parsons School of Design promotions for Photography, Fashion, Center for New Design and Product Design. Not digitized.

6 3
pav_1 71-VHS
2000: Parsons Academy 
6 5
2001 
6 7
2001: Pre-College Academy 
6 8
2001: Summer Intensive Studies 
6 6
2002 
6 9
2002: Pre-College Academy 
6 11
2002: Summer Intensives 
6 10
2003 
6 12
2003: Summer Intensives 
6 13
2003: Summer New York and Paris 
6 4
2004 
6 14
2004: Pre-College Academy 
6 15
2005 
6 16
After 2005 
6 17
2006 
7 2
2006: AAS Lookbook 
7 1
2006 Summer 
6 18
Probably 2007: AAS Lookbook 
7 3
2007: Summer 
7 4
2008: Parsons Paris 
7 5
2008: AAS programs 
7 10
D10 2016NS13_D001
2009 
7 9
D10 2016NS13_D001
2009: AAS programs 
7 7
2009: Graduate programs 
7 8
2009: Undergraduate programs 
7 6
2009: AAS, Graduate, and Undergraduate programs 
PIC disks 1 PC050301_D001
2010: Pre-College Academy 
8 1
2010: Summer Intensives 
8 2
2011 or 2012: Undergraduate and graduate programs 
2011: Graduate programs 
8 4-5
2011: Undergraduate programs 
8 3

Collection Guide Last Updated: 06/12/2019

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