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Guide to the New School Office of Public Information records, 1962-1979

Collection Overview

Repository

New School Collections

Collection Identifier

NS.03.01.08

Creator

New School for Social Research (New York, N.Y. : 1919-1997).

Title

New School Office of Public Information records, 1962-1979

Extent

1.5 linear ft: 2 boxes

Language of Materials

English

Summary

These records represent public relations and course promotions activities of various divisions of the New School from the late 1960s and 1970s. Materials include press releases, internal and external reports, correspondence and memoranda, print publicity for courses, and organizational material regarding special programs and events.

Preferred Citation note

[Identification of item], [date (if known)], New School Office of Public Information records, NS.03.01.08, box __, folder __, New School Archives, The New School, New York, New York.

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Historical Note

The New School Office of Public Information was the successor to the New School Publicity Office, renamed in 1957. Until at least the 1990s, New School divisions conducted independent public relations and course promotions activities, although concerted efforts at centralized oversight are in evidence from the late 1960s onward.

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Scope and Content of Collection

These records represent public relations and course promotions activities of various divisions of The New School, largely ranging from the late 1960s to the late 1970s. Some files show evidence of a central New School office whose function may have been to track and coordinate divisional efforts. Materials include draft and final copy of press releases and articles, internal and external reports, correspondence and memoranda, and promotional print publicity. Also included are organizational records for events, including a Channel 13 (local public television station) fund raising campaign to which The New School donated free courses, and the launch of the Parsons School of Design Fashion Education Center, which opened in midtown Manhattan in 1977. A range of public relations personnel are represented, including Albert Landa, Florence Scharf, Renee Glaser, Harold A. Klein, and Bruce R. Thaler.

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Organization and Arrangement

Arranged in three series. Folders in Series I and III are alphabetical, while Series II is in reverse chronological order.

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Administrative Information

Publication Information

New School Collections - October 31, 2017

66 Fifth Avenue
lobby
New York, NY, 10011
212.229.5942
archivist@newschool.edu

Preferred Citation note

[Identification of item], [date (if known)], New School Office of Public Information records, NS.03.01.08, box __, folder __, New School Archives, The New School, New York, New York.

Access Restrictions

Collection is open for research use. Files containing student records are restricted for 120 years after person's known or estimated birth. Please contact archivist@newschool.edu for appointment.

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the New School Archives and Special Collections. Please contact: archivist@newschool.edu.

Immediate Source of Acquisition

These files were part of a large accession of records transferred from The New School President's Office in 2015.

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Related Materials

Documentation related to publicity, course promotion and public relations at The New School will be found in the records of the New School Publicity Office (NS.03.01.05), the New School Development and Public Relations Office (NS.03.02.02); and the New School Office of Development and Alumni Relations (NS.03.02.03). Other related materials include the Albert Landa records (NS.03.02.07); the Malcolm Carter University Communications records (NS.03.01.06); the George Calderaro New School Office of Communications records (NS.03.01.03); and the New School press release collection (NS.03.01.07).

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Separated Materials

Archivist removed issues of the Institute of Retired Professionals' journal, the IRP Review, for transfer to Special Collections.

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Keywords for Searching Related Subjects

Genre(s)

  • Administrative records.
  • Correspondence.

Subject(s)

  • Publicity.

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Collection Inventory

Series I. General correspondence 1962-1978 

Box Folder
Glaser, Renee, 1967-1968 

Glaser was assistant director of Public Relations in the late 1960s.

1 1
Klein, Harold A., 1967-1970 

Klein was director of Public Information from approximately the late 1960s through the early 1970s.

1 2-3
Landa, Albert, 1962-1976 

Comprised of letters to press, radio and television stations. Albert Landa became director of the Office of Public Information in 1960. He remained in this role until the late 1960s, when he was appointed vice president for Development and Public Relations.

1 4
Scharf, Florence, 1977-1978 

Scharf was assistant director of Public Relations in the late 1970s.

1 5

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Series II. Print publicity for courses and programs 1970-1975 

Box Folder
1975 
Summer 
1 6
Fall 
1 7
1974 
Spring 
1 8-10
Summer 
1 11
1973 
Spring 
1 12
Summer 
1 13
Fall 
1 14
1972 
Spring 
1 15
Summer 
1 16
Fall 
1 17-18
1971 
Spring 
1 19
Summer 
1 20
Fall 
1 21
1970 
Spring 
1 22
Fall 
1 23

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Series III. Subject files 1962-1979 

Box Folder
14th Street-Union Square Area Project, 1976-1977 

Publicity for the project to upgrade the Union Square neighborhood of Manhattan, documenting the involvement of Parsons School of Design students. Materials related to this project will be found in the records of the Parsons School of Design Academic Departments, Programs and Schools (pre-2009 accessions) (PC.02.01.01) and the Parsons School of Design Environmental Design Department: projects from classes taught by Jean McClintock (PC.02.05.01).

1 24
Bank Street College of Education: Master of Science Degree in Supervision and Administration, probably 1978 or 1979 
1 25
Center for New York City Affairs programs, 1968, 1977-1979 
1 26
Commencement, 1974 
1 27
Course promotion meeting notes, 1977 
1 28
Higher Education Opportunity Program (HEOP), 1975-1977 
1 29
Human Relations Center, 1977-1978 

Contains photographic prints of Margaret "Midge" Costanza.

1 30
Institute for Retired Professionals, 1968, 1976-1977 
1 31
Introduction to a report by Howard J. Samuels, undated 

Includes a manuscript by Samuels, United States Under Secretary for Commerce, that appears to be the introduction to a report on the U.S. government's prospective role in investing in the development of "human capital" for the workforce.

1 32
La Guardia Awards Dinner, Fifth Annual, 1977 

Contains contact sheets and a photographic print.

1 33
Lithopinion reprint: "An Interview with President John R. Everett," 1972 
2 1
Middle States institutional summary, 1968 
2 2
National Academy of Professional Psychologists, Inc. brochure, between 1972 and 1976 
2 3
"The Negro and Education in America," John Usher Munro, 1969 Feb 27 

Manuscript of lecture by Munro for the lecture series, Where Do We Go From Here?

2 4
New School Bulletin, 1967-1968 

Includes draft copy for the newsletter and photograph of Paul Jennings.

2 5
New York Women's House of Detention, 1969-1971 

Publicity regarding The New School's proposal to acquire the New York Women's House of Detention, at the intersection of Greenwich Avenue, West Tenth Street, and Sixth Avenue in New York City, to be the home for the Center for New York City Affairs. The acquisition did not go through.

2 6
Parsons/New School Apprenticeship Program in New York, 1976-1977 

Some documents in this file are restricted because they contain confidential information about students. Please email archivist@newschool.edu for further information.

2 7
nr_3 19
Parsons Fashion Education Center, 1977-1978 

In 1977, Parsons School of Design acquired a building at Seventh Avenue and 40th Street in New York City. The building was named the Parsons Fashion Center, or Parsons Fashion Education Center; later it was renamed the David Schwartz Fashion Education Center.

2 8
Parsons Fashion Show (1978 Feb 14), 1977-1978 

Contains contact sheet documenting the J.C. Penny toddler fashion show.

2 9
Parsons News Letter, 1977-1978 

Includes two issues of this periodical, as well as content, a photograph, and planning materials. More Parsons News Letters will be found in the New School periodicals collection (NS.05.06.01).

2 10
Parsons School of Design Summer Illustration Institute, 1977 

Materials related to promoting this program offered to high school teachers, with applicant letters and personal statements. Also includes material related to Murray Tinkelman, associate chairman of the Parsons School of Design Illustration Department faculty, including a poster for his one-man show. Tinkelman and Jim Spanfeller led the institute.

2 11
TELE-BID 13, 1977 

Documenting The New School's contribution to a televised auction benefitting WNET/Channel 13.

2 12
Tourism Award Dinner, 1977 

Contains photographic print of Howard L. Clark.

2 13
Wall Street and the Economy conference, 1968-1970 
2 14
Writers conferences, 1962-1978 
2 15
Youngheart, Phyllis course, Fashion for You, 1978 
2 16

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Collection Guide Last Updated: 11/09/2017

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