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Guide to the Albert Schiller type pictures, 1927-1964

Collection Overview


Kellen Design Archives

Collection Identifier


Creator - Typographer

Schiller, Albert, ca. 1899-1970


Albert Schiller type pictures, 1927-1964


2.6 linear ft: 2 oversize boxes


Typographer Albert Schiller (1898-1970) created artworks using pre-cast metal type elements. The collection is comprised of 35 type pictures and printing samples featured in a 1976 exhibition at Parsons School of Design.

Preferred Citation note

[Identification of item], [date (if known)], Albert Schiller type pictures, KA.0060, box __, folder __, New School Archives, The New School, New York, New York.

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Biographical note

Albert Schiller was born in Russia in 1898 and immigrated to the United States in 1904. He began working in a Harlem print shop at the age of 17, and, around 1918, joined the staff of the J. Walter Thompson Agency as a type director. In 1924, Schiller became the art director of Advertising Agencies' Service Company, a post from which he retired in 1959. Shortly after retiring, he established Typographic Laboratory as a consulting firm for the advertising industry.

Schiller's typographic compositions were exhibited nationally during his lifetime. An exhibition held at the Los Angeles Library in 1970 resulted in a gift of his work to the institution.

Albert Schiller died in 1970. One of his two sons, Hillel Schiller, taught at Parsons School of Design and arranged for the school to host an exhibition of his father's work in 1976.


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Scope and Contents of Collection

The collection represents a sample of typographer Albert Schiller's "type pictures" and graphic design samples produced by Advertising Agencies' Service Company, Inc. Included are 16 type pictures, two imaginary newspapers, a poster for a 1948 exhibition at Long Island University, a clipping from the New York Post graphically depicting how Schiller created the type pictures, and sample bookmarks, business cards, and greeting cards.

These items were featured in a posthumous 1976 exhibition held in the library of Parsons School of Design. All items in the collection are glued to mats with some mats containing multiple items.


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Organization and Arrangement

Matboards are arranged in chronological order by the items adhered to them. When more than one item appears on a board, the earliest date is used.

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Administrative Information

Publication Information

Kellen Design Archives - January 13, 2011

66 5th Avenue
lobby level
New York, NY, 10011

Preferred Citation note

[Identification of item], [date (if known)], Albert Schiller type pictures, KA.0060, box __, folder __, New School Archives, The New School, New York, New York.

Revision Description

 Extent, box and folder numbers in collection inventory updated to reflect re-housing actions. November 1, 2017

Conditions Governing Access note

Collection is open for research use. Please contact archivist@newschool.edu for appointment.

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the New School Archives. Please contact: archivist@newschool.edu.

Immediate Source of Acquisition

Documentation indicates that materials were donated to Parsons School of Design in 1976 prior to the establishment of an archives unit at the university and in 2005.

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Related Materials

The Los Angeles Public Library and the Rochester Institute of Technology hold related collections of Albert Schiller's work. A reference file on Albert Schiller is available in the New School Archives' Designer files collection (PC.08.04.01).

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Keywords for Searching Related Subjects

Corporate Name(s)

  • Advertising Agencies' Service Company.


  • Bookmarks.
  • Christmas cards.
  • Exhibition records.
  • Newsletters.
  • Samples.


  • Advertising layout and typography.
  • Graphic design (Typography).
  • Printing -- Specimens.

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Other Finding Aids note

For selected item-level description and images from the Albert Schiller type pictures, see The New School Archives Digital Collections at http://digitalarchives.library.newschool.edu/index.php/Detail/collections/KA0060.

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Collection Inventory

Box Folder
Bookmarks featuring poetry quotations, before 1964 
OSxxx-1 1
A Christmas Most Merry [poster], after 1938 

Includes titles of other type pictures in the collection.

OSxxx-1 2
Second Church, 1927 
OSxxx-1 3
The Machine, 1927 
OSxxx-1 4
Printing samples, 1928-1950 
OSxxx-1 5
The Mandarin, 1930 
OSxxx-1 6
The Fountain, 1931 
OSxxx-1 7
A Toast at Christmas, 1934 
OSxxx-1 8
At the Opera, 1935 
OSxxx-1 9
Approach to the City, 1937 
OSxxx-1 10
Isometric City, Typewasset holiday card, 1937, 1951 
OSxxx-2 1
The Antique Shop, 1938 
OSxxx-2 2
From a Penthouse Window, 1939 
OSxxx-2 3
New York Post clipping "Fire the Artist and Buy a Robot," 1938 Jan 11 
OSxxx-2 4
The Ampersand Machine, 1940 
OSxxx-2 5
Poster for retrospective exhibition at Long Island University, 1948 
OSxxx-2 6
A Christmas Broadway, 1950 
OSxxx-2 7
Type Talks Newsletter,  New York Chimes newsletter, 1950, 1964 
OSxxx-2 8
Totems in the Great Northwest, 1952 
OSxxx-2 9
The Museum, 1954 
OSxxx-2 10

Collection Guide Last Updated: 11/09/2017

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