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Guide to the Margaret Hodge Company project files, 1945-1980

Collection Overview

Repository
Kellen Design Archives
Creator
Hodge, Margaret
Title
Margaret Hodge Company project files, 1945-1980, (Bulk, 1962-1976)
Extent
2.3 linear ft: 4 boxes
Summary
After graduating from Parsons in 1945, Margaret Hodge became director of fashion marketing at Vogue, and in 1967 established her own fashion publicity business. Hodge led multiple marketing campaigns, tying clothing lines to the style and fashion of Hollywood films. The collection largely consists of examples of promotional material from Hollywood films, including publicity, set and costume design photographs, press kits, event announcements and tear sheets. The bulk of the material was produced between 1962 and 1976.

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Biographical note

Margaret Hodge graduated from Parsons School of Design in 1945 with a degree in Costume Design and Illustration. According to the Parsons School of Design Alumni Association records, she established a public relations firm in approximately 1951. The Margaret Hodge Company, located at 15 East 48th Street in New York, primarily handled fashion accounts for manufacturers and designers. Hodge later joined the staff of Vogue magazine and eventually became marketing director. She resigned from  Vogue on February 1, 1967 with the stated intention of "re-activating" her public relations firm.

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Scope and Contents note

The collection primarily consists of publicity and merchandising materials related to the release of feature films. Two project files not connected to films are those belonging to the fashion labels "Mr. Dino" (Max Cohen) and "POSH" (Jay Anderson). Both Cohen and Anderson were Florida-based designers. The collection also contains clippings about a Bonwit Teller-hosted event featuring the Irish designer Patrick Porter, who was designing for Dan Keller, Inc. Dan Keller is underlined in the clippings, possibly indicating the firm was an early client.

The collection primarily consists of publicity and merchandising materials related to the release of feature films. Two project files not connected to films are those belonging to the fashion labels "Mr. Dino" (Max Cohen) and "POSH" (Jay Anderson). Both Cohen and Anderson were Florida-based designers. The collection also contains clippings about a Bonwit Teller-hosted event featuring the Irish designer Patrick Porter, who was designing for Dan Keller, Inc. Dan Keller is underlined in the clippings, possibly indicating the firm was an early client.

Project files for feature films typically contain black and white numbered film stills with corresponding captions, unnumbered film stills, production stills and costume test stills, and black and white reproductions of costume design drawings. Some project files also contain reproductions of set design drawings. Unless otherwise indicated, all film stills and reproductions of design drawings are black and white.

Many project files also contain a series of black and white photographs labeled "Fashions inspired by [name of film]." The photographs are accompanied by product and designer information, retailer information, and press releases on the Margaret Hodge Company stationery.

The merchandising kits compiled for the each production typically include press releases created by the film studio and by the Margaret Hodge Company. While the studio-produced materials are designed to generate an interest in the film, the Margaret Hodge Company materials promote product tie-ins for clothing and accessories, cosmetics, and travel. These merchandising materials include lists of retailers, product information, and product display suggestions. The kits are generally housed in an oversized, glossy folder.

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Organization and Arrangement

Organized in 2 series. Arrangement of project files is chronological by project and alphabetical within each project.

  1. Biographical, 1945, 1967
  2. Project files, 1960-1980

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Administrative Information

Publication Information

Kellen Design Archives January 25, 2010

66 5th Ave./
lobby level/
New York, NY, 10011
212.229.5942
archivist@newschool.edu

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the Kellen Design Archives. Please contact: archivist@newschool.edu.

Immediate Source of Acquisition note

Donated by Susan Hodge, 2000.

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Related Materials

Additional documentation about Margaret Hodge may be found in the Parsons School of Design Alumni Association records (PIC.03.002.1) as she was involved with the Alumni Association's New York Chapter.

The records of POSH, Inc., one of the Margaret Hodge Company's clients, are held by the Historical Museum of South Florida.

Retail publicity related to Nicholas and Alexandra (1971) will be found in the Kellen Design Archives' Saks Fifth Avenue publicity collection (KA.0018).

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Keywords for Searching Related Subjects

Genre(s)

  • Clippings (information artifacts).
  • Drawings.
  • Fashion photographs.
  • Film stills.
  • Posters.
  • Press kits.

Occupation(s)

  • Publicists.

Subject(s)

  • Advertising -- Fashion.
  • Costume design.
  • Fashion merchandising.
  • Fashion shows.
  • Motion picture industry.
  • Motion pictures -- Marketing.
  • Publicity.
  • Women-owned business enterprises.

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Collection Inventory

Series I. Biographical 1945, 1967 
Title Box Folder
Clippings, 1967  1 1
Parsons diploma, 1945  1 2

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Series II. Project files 1960-1976 
Patrick Porter (Dan Keller), 1960 

Clippings regarding designer Patrick Porter's work for manufacturer Dan Keller.

Title Box Folder
Patrick Porter, 1960  4 1
Lawrence of Arabia (1962) 
Title Box Folder
Film stills [color]  4 2
Merchandising kit  1 3
Product information for Vogue and companion book  4 3
Lord Jim (1964) 

Consists of marketing tie-in materials for British Overseas Airways Corp., Dorothy Gray cosmetics, and Dynasty clothing.

Title Box Folder
Merchandising kit  4 4
Funny Girl (1968) 
Title Box Folder
Costume test stills featuring Barbara Streisand  1 4
Fashion show photographs  1 5-9

All except one folder depict women's apparel; one folder contains children's clothing.

Fashions inspired by film  1 10-11
Film stills  1 12
Poster art reproductions  1 13
Wardrobe sketches  1 14
Mr. Dino 1969-1970 

Contains a merchandising packet for Bahamas Airways (1969) and a merchandising packet for Tab (1970) with a Town & Country tie-in. The latter includes garment tags and copy of a storyboard for a television commercial.

"Mr. Dino" was the label of Max Cohen, a designer who experimented with bold geometric patterns in the 1960s and is often compared to Emilio Pucci. Tab soda was introduced by Coca-Cola in 1963 as its first sugar-free beverage. Marketed to weight-conscious women, Tab's iconic pink can and distinctive font would later be associated in popular culture with the 1970s.

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Title Box Folder
Bahamas Airways, 1969  4 5
Title Box Folder
Tab, 1970  4 6
k_OSxx-2 1
Nicholas and Alexandra (1971) 
Title Box Folder
Color stills  1 15
Estee Lauder cosmetics tie-in proposal and clippings  4 7
Film stills and production stills  1 16-17
Merchandising kit contents  1 18-19
Merchandising kit folder  4 8
Young Winston (1972) 
Title Box Folder
Costume design drawing reproductions: Jennie  1 20
Costume design drawing reproductions: Men's costumes  1 21-22
Fashions inspired by film: "The Jennie Look"  1 23
Film stills 
Title Box Folder
1-81  1 24-26
2 1
Color stills  2 2
Production stills  2 3
Unnumbered stills  2 4-5
Title Box Folder
London exhibit set  2 6

Consists of photographs of exhibit displaying costumed mannequins, costume and set design drawings, film stills, and documents in a vitrine.

Merchandising kit  2 7-8
The Man Who Loved Cat Dancing (1973) 
Title Box Folder
Film stills and costume test stills  2 9-10
Merchandising kit  2 11

Includes a mock-up of garment tag for Happy Legs featuring the film's logo.

The Way We Were (1973) 
Title Box Folder
Costume design drawing reproductions  2 12
Fashions inspired by film  2 13
Film stills 
1-102  2 14-19
Costume test stills  2 20
Production stills  2 21
Unnumbered stills  2 22-24
Title Box Folder
Merchandising kit  4 9
Funny Lady (1975) 
Title Box Folder
Costume design drawing reproductions  2 25-26
Costume design drawing reproductions [color]  2 27
Fashions inspired by film  3 1
Film stills 
1-87  3 2-6
Unnumbered stills  3 7-9
Title Box Folder
Letter from Bob Mackie and Ray Aghayan with fabric sample, 1974 Apr 8  3 10
Merchandising kit folder  4 10
Press materials  3 11
Set design drawing reproductions [color]  3 12
The Man Who Would Be King (1975) 
Title Box Folder
Clippings  4 11
Costume design drawing reproductions  3 13
Costume design drawing reproductions with accompanying Polaroids  3 14
Film stills  3 15
Merchandising kit  4 12
Merchandising materials for Grosvenor featuring Shakira Caine  4 13
Reference snapshots and postcards from Morocco depicting Berber costume  3 16
Set design drawing reproductions [color]  4 14
Soundtrack album cover  4 15
The Sunshine Boys (1975) 
Title Box Folder
Film stills  3 17-20
Fashions inspired by film  3 21
Merchandising materials for FTD and Bobbie Brooks  3 22

Bobbie Brooks materials include 1 color slide, 1 negative, 1 print, and product information.

Robin and Marian (1976) 
Title Box Folder
Fabric samples and costume design drawing reproductions [color]  3 23
Fashions by Albert Nipon  3 24
Film stills  3 25-27
Merchandising and display materials  3 28
POSH, Inc. circa 1979-1980 

Consists of press releases, product information, reproductions of fashion illustrations, and fashion photographs depicting garments created by Miami-based designer Jay Anderson.

Title Box Folder
Fall and Holiday 1979  3 29
Holiday-Resort Collection 1980-1981  3 30
Season unidentified, circa 1979  3 31

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Collection guide Last Updated: 08/30/2012

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