+ Expand all text to enable full keyword searching

Guide to the Fred Greenhill fashion illustrations, circa 1960s-1980s

Collection Overview

Repository
Kellen Design Archives
Creator - Artist
Greenhill, Fred
Creator
Lord & Taylor.
Creator
Saks Fifth Avenue (New York, N.Y.).
Creator
University of North Texas. Art Gallery.
Title
Fred Greenhill fashion illustrations, circa 1960s-1980s
Extent
13.5 linear ft: 1 box, 5 oversize boxes
Summary
Fred Greenhill (1925-2007) graduated from Parsons School of Design in 1950. He went on to work as a fashion illustrator for Neiman Marcus in the 1950s, and was the primary artist for Saks Fifth Avenue in the 1960s and early 1970s. Greenhill is most recognized for his Lord & Taylor illustrations, including the company's trademark long-stemmed rose. The Kellen Design Archives holds approximately 700 fashion illustrations that Greenhill created from the 1960s through the 1980s.

Return to Top »


Biographical note

Fashion illustrator Fred Greenhill was born and raised in the Dallas-Fort Worth, Texas area (different sources give 1925 and 1930 as his year of birth, but the former is more probable). Greenhill briefly studied art and French at the University of Texas in Austin after serving in the army during WWII. In 1948, Greenhill moved to New York City to attend Parsons School of Design, earning a degree in costume design in 1950. Upon returning to Texas after graduation, Greenhill worked as a freelance designer before eventually finding his vocation and developing a portfolio as a fashion illustrator for local department stores. In 1953, Greenhill was offered a position at Neiman Marcus, which helped him further develop his professional portfolio.

Greenhill returned to New York City in 1957, and landed a permanent position at Saks Fifth Avenue as its primary illustrator. Greenhill’s illustrations began to appear daily in local New York newspaper ads, the designs becoming a standard of fashion advertisements in the 1960s. Greenhill began working for Lord & Taylor in 1974, beginning a long relationship with the department store where he created some of his most recognized work, including the “Lord & Taylor Woman” illustrations of the 1970s and 1980s, and the long-stemmed rose design that became Lord & Taylor’s trademark image, emblazoned on their shopping bags for more than a decade.

In addition to his work with Neiman Marcus, Saks and Lord & Taylor, Greenhill illustrated for Elizabeth Arden, Revlon and Estée Lauder. His illustrations were featured in ads that appeared in Vogue,  Harper’s Baazar and  The New York Times. After nearly twenty years at Lord & Taylor, and over forty years in the fashion industry, Greenhill left New York City and returned to Texas. He died in his Austin home in August, 2007.

More...

Return to Top »


Scope and Contents of Collection

The collection is comprised almost exclusively of fashion illustrations executed by Fred Greenhill, who rendered the bulk of the approximately seven hundred drawings in charcoal and ink washes. Other media include marker and pastels. Unless otherwise noted in a folder title, illustrations are charcoal and ink wash. Some drawings also bear evidence of editorial markings, stamps, and targets. With minimal exception, Greenhill's fashion illustrations depict women's apparel. Jewelry and cosmetics are also represented. Of note are a number of illustrations depicting women engaged in a variety of leisure activities, such as shopping, reading, attending parties, or being waited upon by servents.

Although no illustrations are dated, approximately sixty drawings were clearly executed for Saks Fifth Avenue, including several depicting Saks Fifth Avenue store interiors. While the majority of the drawings were likely executed for Lord & Taylor, most offer no indication of who commissioned the work. Designer and manufacturer names include Elizabeth Arden, Estée Lauder, Gloria Sachs, J.P. Stevens, and Natori.

In addition to the drawings, the collection includes clippings and tearsheets featuring Greenhill's illustrations, as well as a press kit and a catalog issued by the University of North Texas for an exhibition of the illustrator's work in 1992.

More...

Return to Top »


Administrative Information

Publication Information

Kellen Design Archives February 14, 2011

66 5th Ave./
lobby level/
New York, NY, 10011
212.229.5942
archivist@newschool.edu

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the Kellen Design Archives. Please contact: archivist@newschool.edu.

Immediate Source of Acquisition note

Donated by Fred Greenhill, 2000 and 2004.

Return to Top »


Related Materials

The Kellen Design Archives' Designer Files includes a folder of clippings about Fred Greenhill.

Fashion illustrations by Fred Greenhill are also held by the Fashion Institute of Technology.

More...

Return to Top »


Keywords for Searching Related Subjects

Genre(s)

  • Drawings.
  • Fashion illustrations (layout features).

Occupation(s)

  • Fashion illustrators.

Subject(s)

  • Department stores -- United States -- 20th century.
  • Fashion drawing.
  • Fashion merchandising.
  • Women's clothing -- United States -- 20th century -- Pictorial works.

Return to Top »


Collection Inventory

Title Box Folder
General  1 2-7, 10-13
k_10 10-12
OSx-1 8, 10-11
OSxx-1 7-12
OSxxx-1 3-4
General: Estée Lauder Cosmetics  OSx-1 9
General: Hats  1 9
General: Intimates and sleepwear  OSx-1 10-11
Title Box Folder
General: Jewelry  1 14
k_10 13
OSx-1 12
Title Box Folder
General: Mounted illustrations and proofs  1 8
OSx-1 13-14
OSxx-3 12-13
OSxxx-1 13
General: Proofs  OSxx-3 3
Title Box Folder
Charcoal: General  OSx-1 1-5
OSxx-1 1-4
OSxxx-1 1
Charcoal: Menswear  OSxx-1 5
Title Box Folder
Charcoal: Portraits  OSx-1 6
OSxx-1 6
Title Box Folder
Clippings and publicity materials: General, 1959-1976, undated 1959-1976, undated  1 1
k_10 9
OSxx-3 1
Clippings and publicity materials: Lord & Taylor, 1975  OSxxx-1 2
Clippings and publicity materials: University of North Texas Art Gallery, 1992  OSxx-3 5
Title Box Folder
Ink: General  k_10 14
OSx-1 7
OSxx-2 1-5
OSxxx-1 5
Ink: Proofs  OSxx-3 2
Lord & Taylor  OSx-1 15
Lord & Taylor: Mounted Proofs  OSxx-3 14
Title Box Folder
Marker  1 15-16
OSx-1 16
OSxx-2 6-9
OSxxx-1 6-8
Title Box Folder
Pastel  OSxx-2 10
OSxxx-1 9
Pencil  OSxx-1 13
Reproductions  OSxx-3 4
Title Box Folder
Saks Fifth Avenue  1 17
OSxx-3 7-11
OSxxx-1 10
Title Box Folder
Watercolor: General  OSxx-2 11
OSxxx-1 11-12
Watercolor: Proofs  OSxx-3 6

Collection guide Last Updated: 08/30/2012

Copyright © 2010 Kellen Design Archives, The New School. All rights reserved.

Archivist Toolkit at_eadToHTML stylesheet Version 1.01