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Guide to the André and Creators Studios fashion drawings, 1937-1972

Collection Overview

Repository
Kellen Design Archives
Creator - Designer
Alexander, Pearl
Creator
André (New York, N.Y.).
Creator
Creators Studios (Firm).
Creator - Designer
Steel, Howard
Creator - Donor
Teitelbaum, Walter
Title
André and Creators Studios fashion drawings, 1937-1972
Extent
8.8 linear ft: 21 boxes
Summary
André and Creators Studios were Seventh Avenue fashion businesses that marketed their designs to clothing manufacturers by subscription. In the mid-1970s Pearl Alexander Lipman, André's co-owner and designer since the 1930s, retired, and the company's design drawings were sold to Creators Studios. The collection consists of reproductions of designs -- some vibrantly hand-colored -- produced and distributed by the two companies between 1937 and 1972.

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Historical Note

André and Creators Studios were two competing fashion design enterprises that emerged from New York's Seventh Avenue. Creators Studios acquired the older André in the 1970s.

André was established in New York in the early 1930s by Leonard Schwartzback and Pearl L. Alexander (later, Pearl Lipman). The company sold designs for women's suits and coats to garment manufacturers on a weekly subscription basis. Schwartzback acted as salesman, while Alexander directed the design department. After Alexander retired in the 1970s, Schwartzback sold André, including its fashion design sketches, to Creators Studios, and shepherded the transfer of his client list to the new firm.

Creators Studios was established in New York around 1957 by Walter Teitelbaum, Leo Boren, and Howard Steel. Like André, Creators Studios sold fashion designs in sketch form to manufacturers. The company promised to deliver the latest trends to subscribers. By the mid-1970s, only Teitelbaum remained of the original partners. After Schwartzback sold his business to Teitelbaum, Creators Studios began incorporating details of André designs into new products.

Creators Studios closed in the early 1980s.

__

Source: letter from Walter Teitelbaum, 2000.

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Scope and Contents of Collection

The collection consists of printed fashion design drawings for women's and children's garments. Some materials were formerly bound into volumes.

André designs are exclusively for women's suits and coats and children's coats, prominently signed by Pearl Alexander. Earlier André designs are vibrantly hand-colored, while later designs are reproduced in black-and-white.

The André Series contains drawings produced by Pearl Alexander, collectively titled "Fifth Avenue Reporter" and "Summer Resort Reporter" with the byline, "as seen by Pearl Alexander." These drawings, which are sometimes briefly annotated, function as visual reportage on upcoming fashion trends. Alexander's reports promised to help manufacturers prepare for consumer demand. Also of note is a February 1963 sales memo authored by Alexander. Addressed to Andre's clients who were receiving the designs on a subscription basis, the memo outlines trends for the Fall 1963 season.

Creators Studios' prints of design drawings encompass women's coats, dresses, lingerie, sportswear, and suits. Many of the early Creators Studios design drawings are signed by Howard Steel, while later drawings are unsigned. Like the André drawings, the Creators Studios drawings are hand-colored, with the exception of lingerie designs. The run of Creators Studios designs is more complete than the André designs.

A large percentage of the designs featured in both firms' drawings are labeled "adaptations" or "import adaptations," indicating they were based on designer apparel. The André designs feature codes indicating which couture designer inspired a particular outfit. A code key will be found in Box 1, Folder 11.

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Organization and arrangement

Organized in 2 series. André series is chronological by publication date; Creators Studios series is alphabetical by garment type.

  1. André, 1937-1967
  2. Creators Studios, 1957-1972

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Administrative Information

Publication Information

Kellen Design Archives December 13, 2010

66 5th Ave./
lobby level/
New York, NY, 10011
212.229.5942
archivist@newschool.edu

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the Kellen Design Archives. Please contact: archivist@newschool.edu.

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Related Materials

The New York Public Library and the Fashion Institute of Technology hold related collections of André and Creators Studios fashion sketches.

The Abe Grubère papers at Yeshiva University Museum contain André fashion designs by Pearl Alexander dating from 1933 through 1966 (Series II. Other Designers, 1922-1960). The Abe Gruber Archives at the Brooklyn Museum also include fashion designs by Pearl Alexander for André.

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Keywords for Searching Related Subjects

Genre(s)

  • Drawings.
  • Newsletters.

Subject(s)

  • Clothing trade -- New York (State) -- New York.
  • Fashion design.
  • Fashion illustration.
  • Fashion merchandising.
  • Women's clothing industry.
  • Women-owned business enterprises.

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Collection Inventory

Series I. André 1937-1967 
Title Box Folder
1937 Spring  1 1-8
1938 
Oct  1 9-10
Title Box Folder
Nov  1 11
2 1-2
Dec  2 3
Title Box Folder
1941 Nov  2 4
1941 Dec  2 5-7
1942 
Jan  2 8-9
Feb  2 10-11
Mar  2 12
Sept-Oct  3 1
Oct  3 2
Nov  3 3-4
Dec  3 5
1943 
Jan  3 6
Jan-Feb  3 7
Feb  3 8
1949 
Collection examples  3 9
Feb  3 10
Feb-Mar  3 11
Mar  3 12
Apr  4 1
Apr-May  4 2
May  4 3
Jun  4 4
Jun-Jul  4 5
Jul  4 6
1953 
Feb  4 7
Feb-Mar  4 8
Mar  4 9
Apr  4 10
Apr-May  4 11
May  4 12
Jun  4 13
Jun-Jul  5 1
Jul  5 2
1957 
Adaptations  5 3
Feb  5 4
Feb-Mar  5 5
Mar  5 6
Apr  5 7
Apr-May  5 8
May  5 9
Jun  5 10
Jun-Jul  5 11
Jul  5 12
1958 
Feb  5 13
Feb-Mar  5 14
Mar  5 15
Apr  6 1
May  6 2
May-Jul  6 3
Jun-Jul  6 4
Jul-Aug adaptations  6 5
Aug  6 6
Sept  6 7
Oct  6 8
Nov  6 9
Dec  6 10
Title Box Folder
1959 Jan  6 11
1962 
Adaptations  6 12
Feb  6 13
Mar  6 14
Apr  7 1
May  7 2
Jun-Jul  7 3
Aug  7 4
Sept  7 5
Oct  7 6
Nov  7 7
Title Box Folder
1962 Dec-1963 Jan  7 8
1963 Feb adaptations  7 9
1967 
Mar-Apr  7 10
May-Jun  7 11
Jul-Aug  8 1

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Series II. Creators Studios 1957-1972 
Coats 1958-1972 
Title Box Folder
1958  8 2
1959  8 3
1960  8 4-6
1961  8 7
1962  8 8
Title Box Folder
1963  8 9-10
9 1
1964  9 2-3
1965  9 4-5
Title Box Folder
1966  10 1
9 6
1967  10 2
1968  10 3
1969  10 4
1970 Fall-1971 Spring  10 5
1971 Fall-1972 Spring-Summer  10 6-7
Dresses 1958-1972 
Title Box Folder
1958  10 8-10
11 1-7
12 1-3
1959  12 4-8
1961  13 1
1962  13 2
1963  13 3
1964  13 4-6
Title Box Folder
1965  13 7
14 1
1966  14 2-4
Title Box Folder
1967  14 5
15 1-3
1968  15 4
1969  15 5-6
Title Box Folder
1970 Fall-1971 Spring  15 7
16 1
1971 Fall-1972 Spring-Summer  16 2-3
Title Box Folder
Lingerie 1957  16 4-7
Sportswear 1959-1971 
Title Box Folder
1959  17 1-6
1960  17 7
1961  17 8-9
1963  18 1-2
1965  18 3
1966  18 4
1970 Fall-1971 Spring  18 5
Suits 1958-1972 
Title Box Folder
1958  18 6-10
1961  19 1
1962  19 2-3
1963  19 4-5
Title Box Folder
1964  19 6
20 1
1965  20 2-3
1966  20 4
1967  20 5
1968  20 6
1969  21 1
1970 Fall-1971 Spring  21 2-4
1971 Fall-1972 Spring-Summer  21 5-6

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Collection guide Last Updated: 08/30/2012

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