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Guide to the Parsons The New School for Design marketing and promotional materials

Collection Overview

Repository
Kellen Design Archives
Creator
Parsons the New School for Design.
Title
Parsons The New School for Design marketing and promotional materials
Extent
3.2 linear ft: 8 boxes
Summary
Printed publicity materials including but not limited to circulars, mailers, promotional booklets and pamphlets, and postcards generally advertising Parsons The New School for Design, or a particular course or program of study not connected to a specific department.

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Historical Note

Parsons The New School for Design was established in 1896 as the Chase School of Art. While founded as a school of fine arts instruction, it soon added courses in "applied arts," which became the primary focus under the direction of Frank Alvah Parsons. The name of the school changed several times, to the New York School of Art in 1902, then to the New York School of Fine and Applied Art in 1909. In 1940, the Board of Trustees voted to change the school's name to Parsons School of Design in recognition of Frank Alvah Parsons' leadership and to differentiate it from other, similarly named institutions.

In 1921, Parsons' European School opened with headquarters in France called the Paris Ateliers. The Ateliers closed in 1939 due to the escalation of World War Two, and never reopened in its pre-war form. Parsons' summer study tours of Europe resumed in the late 1940s. When Parsons affiliated with The New School for Social Research in 1970, students could for the first time earn a Bachelor of Fine Arts degree from The New School (before the merger, students earned either a certificate for a three-year program of study at Parsons, or a Bachelor of Fine Arts degree granted by New York University, by taking courses at both schools). A more robust, year-round overseas program resumed at Parsons in the late 1970s under the leadership of Dean David C. Levy. The 1970s also saw the growth of continuing education programs at Parsons, and the introduction of an Associate in Applied Science (AAS) degree track. In the 1980s, Parsons developed a number of partnerships with international schools, and launched a short-lived merger between Parsons School of Design and the Otis Art Institute in Los Angeles. The first Parsons graduate program was established at Parsons in 1978, in Fine Arts, with masters programs in other areas added in subsequent years, including a Master of Architecture program begun in 1989. The 2000s have seen an increase in the number of graduate programs at Parsons, with new programs introduced nearly every year.

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Scope and Content of Collection

The collection includes printed publicity materials for evening and weekend continuing education courses at various campuses, Parsons Pre-College Academy and earlier programs for high school students, and summer programs, including those held at Otis Art Institute of Parsons (Los Angeles, California), Bank Street College (New York, New York), Lake Placid Center for the Arts (New York), Westchester (two White Plains, New York locations), Huntington (New York), Great Britain, France, Israel, Italy, Japan, and West Africa. Also included are more general advertisements for Parsons, as well as announcements regarding particular adult education classes, such as those taught by Alexey Brodovitch and Frank Alvah Parsons in the early and mid-twentieth centuries.

The collection does not include bound course catalogs, which will be found in PC.05.01.01, nor does it contain posters advertising Parsons, which will be found in PC.05.07.01.

While the early twentieth century is well-represented, the bulk of materials here dates from the 1980s and 1990s, when Parsons greatly expanded its educational programming and its print advertising and marketing efforts.

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Organization and Arrangement

Arrangement is chronological by year of publication and within each year by program if there is a substantial amount of material associated with a particular year.

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Administrative Information

Publication Information

Kellen Design Archives

66 5th Ave./
lobby level
New York, NY, 10011
212.229.5942
archivist@newschool.edu

Custodial History note

This collection was created by the staff of the Kellen Design Archives.

Processing Information note

Processed by Ari Spool, 2013.

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Keywords for Searching Related Subjects

Corporate Name(s)

  • Bank Street College of Education.
  • Lake Placid Center for the Arts.
  • Otis Art Institute of Parsons School of Design.
  • Parsons Paris.

Genre(s)

  • Pamphlets.
  • Postcards.

Subject(s)

  • Adult education.
  • Art -- Study and teaching -- France -- Paris.
  • Art -- Study and teaching -- New York (State) -- New York -- 20th century.
  • Publicity.
  • Universities and colleges -- New York (State) -- New York.

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Collection Inventory

Title Box Folder
1913-1923  1 1
1915-1916  1 2
1920-1924  1 3
1925-1926  1 4
1928-1929  1 5
1930  1 6
1930-1931  1 7
1932  1 8-9
1933  1 10
1934-1935  1 11
1936-1939  1 12
1940-1946  1 13
1941  1 14
1946-1949: Saturday courses  1 15
1949-1951: European School (Paris)  1 16
1950-1951  1 17
1951-1956: Saturday courses  1 18
1952-1954  1 19
1955-1956  1 20
1957-1958  1 21
1959: Lookbook  2 1
1960: Lookbook  2 2
1960: New York Summer Session  2 3
1961-1964, 1966  2 4
1963-1964  2 5
1968, 1970  2 6
1971  2 7
1972-1973  2 8
1975  2 9
1976  2 10
1977: Continuing education, Fashion    2 11
1977: Continuing education, Photography  2 12
1978: Continuing education, Fashion  2 13
1978-1979  2 14
1979: Continuing education, Fashion  2 15
1979-1980  2 16
1979-1981: Pre-College Academy  2 17
1979-1983: Adelphi (Huntington) and Westchester programs  2 18
1980: Parsons and Otis  2 19
1980: Summer  3 1
1981  3 2
1981-1982: Fiber, Metal, Glass, and Clay  3 3
1981, 1984: Lighting Design  3 4
1982: Summer affiliate programs    3 6
1982: Summer Parsons Paris  3 5
1982-1984: Continuing education, Photography    3 7
1983: Parsons and Otis  3 8
1983: Summer affiliate programs  3 10
1983: Summer Parsons Paris  3 9
1983-1984: Fiber, Metal, Glass, and Clay  3 11
1984: Affiliate programs, Continuing education  3 15
1984: Summer affiliate programs, Domestic  3 14
1984: Summer affiliate programs, Foreign   2 Parsons Paris/Italy brochures 2 Parsons Japan brochures 2 Parsons Africa brochures 3 13
1984: Summer Parsons Paris   2 General brochures, 2 Fashion brochures 2 Photography brochures 3 12
1985  3 16
1985: Affiliate Schools, Continuing education  4 4
1985: Summer affiliate programs, Domestic  4 2
1985: Summer affiliate programs, Foreign  4 1
1985: Summer Parsons Paris  4 3
1985-1986: High School Student's Guide to Portfolio Prep  4 5
1986: Adelphi (Huntington) and Westchester programs  4 6
1986-1991: Open houses  4 7
1986: Summer affiliate programs, Domestic  4 8
1986: Summer affiliate programs, Foreign  4 9
1986: Summer Parsons Paris  4 10
1987: Parsons and Otis  4 11
1987: Summer affiliate programs, Foreign  4 13
1987: Summer Parsons Paris  4 12
1988: Huntington and Westchester programs  4 14
1988: Parsons and Otis  4 17
1988: Summer affiliate programs, Foreign  4 15
1988: Summer Parsons Paris  4 16
1989: Color Studies  4 21
1989: Huntington and Westchester programs  4 18
1989: Summer affiliate programs, Foreign  4 19
1989: Summer Parsons Paris  4 20
1990: Summer Parsons Paris  5 1
1990: Summer affiliate programs, Foreign  5 2
1990: Huntington and Westchester programs  5 3
1991  5 7
1991: Continuing education, Parsons Paris  5 6
1991: Huntington and Westchester programs  5 4
1991: Summer affiliate programs, Foreign  5 5
1991: Questions and Answers About Parsons  5 8
1992  5 9
1992-1996: Open houses  5 10
1992: Summer New York and Paris  5 11
1993  5 14
1993: Continuing education, Faculty biographies  5 13
1993: Summer New York and Paris  5 12
1994  5 15
1995  5 16
1996  5 17
1996: Pre-College Academy  5 18
1997  5 20
1997-2000: Open houses  5 19
1998  6 1
1999  6 2
2000  6 3
2000: Parsons Academy  6 5
2001  6 7
2001: Pre-College Academy  6 8
2001: Summer Intensive Studies  6 6
2002  6 9
2002: Pre-College Academy  6 11
2002: Summer Intensives  6 10
2003  6 12
2003: Summer Intensives  6 13
2003: Summer New York and Paris  6 4
2004  6 14
2004: Pre-College Academy  6 15
2005  6 16
After 2005  6 17
2006  7 2
2006: AAS Lookbook  7 1
2006 Summer  6 18
Probably 2007 or 2008: AAS Lookbook  7 3
2007: Summer  7 4
2008: Parsons Paris  7 5
2009  7 9
2009: AAS programs  7 7
2009: Graduate programs  7 8
2009: Undergraduate programs  7 6
2010: Continuing education  7 10
2010: Pre-College Academy  8 1
2010: Summer Intensives  8 2
2011: Graduate programs  8 4
2011: Undergraduate programs  8 3
2011-2012: Continuing education  8 5

Collection guide Last Updated: 04/16/2014

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