André and Creators Studios fashion drawings
1937-1972
- Collection Overview
- Historical Note
- Scope and Contents of Collection
- Organization and arrangement
- Administrative Information
- Related Materials
- Keywords for Searching Related Subjects
- Collection Inventory
- Series I. André
- Series II. Creators Studios
Questions? Click here to contact us
Guide to the André and Creators Studios fashion drawings, 1937-1972
Collection Overview
- Repository
- Kellen Design Archives
- Creator - Designer
- Alexander, Pearl
- Creator
- André (New York, N.Y.).
- Creator
- Creators Studios (Firm).
- Creator - Designer
- Steel, Howard
- Creator - Donor
- Teitelbaum, Walter
- Title
- André and Creators Studios fashion drawings, 1937-1972
- Extent
- 8.8 linear ft: 21 boxes
- Summary
- André and Creators Studios were Seventh Avenue fashion businesses that marketed their designs to clothing manufacturers by subscription. In the mid-1970s Pearl Alexander Lipman, André's co-owner and designer since the 1930s, retired, and the company's design drawings were sold to Creators Studios. The collection consists of reproductions of designs -- some vibrantly hand-colored -- produced and distributed by the two companies between 1937 and 1972.
Historical Note
André and Creators Studios were two competing fashion design enterprises that emerged from New York's Seventh Avenue. Creators Studios acquired the older André in the 1970s.
André was established in New York in the early 1930s by Leonard Schwartzback and Pearl L. Alexander (later, Pearl Lipman). The company sold designs for women's suits and coats to garment manufacturers on a weekly subscription basis. Schwartzback acted as salesman, while Alexander directed the design department. After Alexander retired in the 1970s, Schwartzback sold André, including its fashion design sketches, to Creators Studios, and shepherded the transfer of his client list to the new firm.
Creators Studios was established in New York around 1957 by Walter Teitelbaum, Leo Boren, and Howard Steel. Like André, Creators Studios sold fashion designs in sketch form to manufacturers. The company promised to deliver the latest trends to subscribers. By the mid-1970s, only Teitelbaum remained of the original partners. After Schwartzback sold his business to Teitelbaum, Creators Studios began incorporating details of André designs into new products.
Creators Studios closed in the early 1980s.
__
Source: letter from Walter Teitelbaum, 2000.
Scope and Contents of Collection
The collection consists of printed fashion design drawings for women's and children's garments. Some materials were formerly bound into volumes.
André designs are exclusively for women's suits and coats and children's coats, prominently signed by Pearl Alexander. Earlier André designs are vibrantly hand-colored, while later designs are reproduced in black-and-white.
The André Series contains drawings produced by Pearl Alexander, collectively titled "Fifth Avenue Reporter" and "Summer Resort Reporter" with the byline, "as seen by Pearl Alexander." These drawings, which are sometimes briefly annotated, function as visual reportage on upcoming fashion trends. Alexander's reports promised to help manufacturers prepare for consumer demand. Also of note is a February 1963 sales memo authored by Alexander. Addressed to Andre's clients who were receiving the designs on a subscription basis, the memo outlines trends for the Fall 1963 season.
Creators Studios' prints of design drawings encompass women's coats, dresses, lingerie, sportswear, and suits. Many of the early Creators Studios design drawings are signed by Howard Steel, while later drawings are unsigned. Like the André drawings, the Creators Studios drawings are hand-colored, with the exception of lingerie designs. The run of Creators Studios designs is more complete than the André designs.
A large percentage of the designs featured in both firms' drawings are labeled "adaptations" or "import adaptations," indicating they were based on designer apparel. The André designs feature codes indicating which couture designer inspired a particular outfit. A code key will be found in Box 1, Folder 11.
Organization and arrangement
Organized in 2 series. André series is chronological by publication date; Creators Studios series is alphabetical by garment type.
Administrative Information
Publication Information
Kellen Design Archives December 13, 2010
66 5th Ave./lobby level/
New York, NY, 10011
212.229.5942
archivist@newschool.edu
Use Restrictions
To publish images of material from this collection, permission must be obtained in writing from the Kellen Design Archives. Please contact: archivist@newschool.edu.
Related Materials
The New York Public Library and the Fashion Institute of Technology hold related collections of André and Creators Studios fashion sketches.
The Abe Grubère papers at Yeshiva University Museum contain André fashion designs by Pearl Alexander dating from 1933 through 1966 (Series II. Other Designers, 1922-1960). The Abe Gruber Archives at the Brooklyn Museum also include fashion designs by Pearl Alexander for André.
Keywords for Searching Related Subjects
Genre(s)
- Drawings.
- Newsletters.
Subject(s)
- Clothing trade -- New York (State) -- New York.
- Fashion design.
- Fashion illustration.
- Fashion merchandising.
- Women's clothing industry.
- Women-owned business enterprises.
Collection Inventory
| Series I. André 1937-1967 | ||||
| Title | Box | Folder | ||
| 1937 Spring | 1 | 1-8 | ||
| 1938 | ||||
| Oct | 1 | 9-10 | ||
| Title | Box | Folder | ||
| Nov | 1 | 11 | ||
| 2 | 1-2 | |||
| Dec | 2 | 3 | ||
| Title | Box | Folder | ||
| 1941 Nov | 2 | 4 | ||
| 1941 Dec | 2 | 5-7 | ||
| 1942 | ||||
| Jan | 2 | 8-9 | ||
| Feb | 2 | 10-11 | ||
| Mar | 2 | 12 | ||
| Sept-Oct | 3 | 1 | ||
| Oct | 3 | 2 | ||
| Nov | 3 | 3-4 | ||
| Dec | 3 | 5 | ||
| 1943 | ||||
| Jan | 3 | 6 | ||
| Jan-Feb | 3 | 7 | ||
| Feb | 3 | 8 | ||
| 1949 | ||||
| Collection examples | 3 | 9 | ||
| Feb | 3 | 10 | ||
| Feb-Mar | 3 | 11 | ||
| Mar | 3 | 12 | ||
| Apr | 4 | 1 | ||
| Apr-May | 4 | 2 | ||
| May | 4 | 3 | ||
| Jun | 4 | 4 | ||
| Jun-Jul | 4 | 5 | ||
| Jul | 4 | 6 | ||
| 1953 | ||||
| Feb | 4 | 7 | ||
| Feb-Mar | 4 | 8 | ||
| Mar | 4 | 9 | ||
| Apr | 4 | 10 | ||
| Apr-May | 4 | 11 | ||
| May | 4 | 12 | ||
| Jun | 4 | 13 | ||
| Jun-Jul | 5 | 1 | ||
| Jul | 5 | 2 | ||
| 1957 | ||||
| Adaptations | 5 | 3 | ||
| Feb | 5 | 4 | ||
| Feb-Mar | 5 | 5 | ||
| Mar | 5 | 6 | ||
| Apr | 5 | 7 | ||
| Apr-May | 5 | 8 | ||
| May | 5 | 9 | ||
| Jun | 5 | 10 | ||
| Jun-Jul | 5 | 11 | ||
| Jul | 5 | 12 | ||
| 1958 | ||||
| Feb | 5 | 13 | ||
| Feb-Mar | 5 | 14 | ||
| Mar | 5 | 15 | ||
| Apr | 6 | 1 | ||
| May | 6 | 2 | ||
| May-Jul | 6 | 3 | ||
| Jun-Jul | 6 | 4 | ||
| Jul-Aug adaptations | 6 | 5 | ||
| Aug | 6 | 6 | ||
| Sept | 6 | 7 | ||
| Oct | 6 | 8 | ||
| Nov | 6 | 9 | ||
| Dec | 6 | 10 | ||
| Title | Box | Folder | ||
| 1959 Jan | 6 | 11 | ||
| 1962 | ||||
| Adaptations | 6 | 12 | ||
| Feb | 6 | 13 | ||
| Mar | 6 | 14 | ||
| Apr | 7 | 1 | ||
| May | 7 | 2 | ||
| Jun-Jul | 7 | 3 | ||
| Aug | 7 | 4 | ||
| Sept | 7 | 5 | ||
| Oct | 7 | 6 | ||
| Nov | 7 | 7 | ||
| Title | Box | Folder | ||
| 1962 Dec-1963 Jan | 7 | 8 | ||
| 1963 Feb adaptations | 7 | 9 | ||
| 1967 | ||||
| Mar-Apr | 7 | 10 | ||
| May-Jun | 7 | 11 | ||
| Jul-Aug | 8 | 1 | ||
| Series II. Creators Studios 1957-1972 | ||||
| Coats 1958-1972 | ||||
| Title | Box | Folder | ||
| 1958 | 8 | 2 | ||
| 1959 | 8 | 3 | ||
| 1960 | 8 | 4-6 | ||
| 1961 | 8 | 7 | ||
| 1962 | 8 | 8 | ||
| Title | Box | Folder | ||
| 1963 | 8 | 9-10 | ||
| 9 | 1 | |||
| 1964 | 9 | 2-3 | ||
| 1965 | 9 | 4-5 | ||
| Title | Box | Folder | ||
| 1966 | 10 | 1 | ||
| 9 | 6 | |||
| 1967 | 10 | 2 | ||
| 1968 | 10 | 3 | ||
| 1969 | 10 | 4 | ||
| 1970 Fall-1971 Spring | 10 | 5 | ||
| 1971 Fall-1972 Spring-Summer | 10 | 6-7 | ||
| Dresses 1958-1972 | ||||
| Title | Box | Folder | ||
| 1958 | 10 | 8-10 | ||
| 11 | 1-7 | |||
| 12 | 1-3 | |||
| 1959 | 12 | 4-8 | ||
| 1961 | 13 | 1 | ||
| 1962 | 13 | 2 | ||
| 1963 | 13 | 3 | ||
| 1964 | 13 | 4-6 | ||
| Title | Box | Folder | ||
| 1965 | 13 | 7 | ||
| 14 | 1 | |||
| 1966 | 14 | 2-4 | ||
| Title | Box | Folder | ||
| 1967 | 14 | 5 | ||
| 15 | 1-3 | |||
| 1968 | 15 | 4 | ||
| 1969 | 15 | 5-6 | ||
| Title | Box | Folder | ||
| 1970 Fall-1971 Spring | 15 | 7 | ||
| 16 | 1 | |||
| 1971 Fall-1972 Spring-Summer | 16 | 2-3 | ||
| Title | Box | Folder | ||
| Lingerie 1957 | 16 | 4-7 | ||
| Sportswear 1959-1971 | ||||
| Title | Box | Folder | ||
| 1959 | 17 | 1-6 | ||
| 1960 | 17 | 7 | ||
| 1961 | 17 | 8-9 | ||
| 1963 | 18 | 1-2 | ||
| 1965 | 18 | 3 | ||
| 1966 | 18 | 4 | ||
| 1970 Fall-1971 Spring | 18 | 5 | ||
| Suits 1958-1972 | ||||
| Title | Box | Folder | ||
| 1958 | 18 | 6-10 | ||
| 1961 | 19 | 1 | ||
| 1962 | 19 | 2-3 | ||
| 1963 | 19 | 4-5 | ||
| Title | Box | Folder | ||
| 1964 | 19 | 6 | ||
| 20 | 1 | |||
| 1965 | 20 | 2-3 | ||
| 1966 | 20 | 4 | ||
| 1967 | 20 | 5 | ||
| 1968 | 20 | 6 | ||
| 1969 | 21 | 1 | ||
| 1970 Fall-1971 Spring | 21 | 2-4 | ||
| 1971 Fall-1972 Spring-Summer | 21 | 5-6 | ||