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Guide to the André and Creators Studios fashion drawings, 1937-1972

Collection Overview

Repository

Kellen Design Archives

Collection Identifier

KA.0011

Creator - Designer

Alexander, Pearl

Creator

AndreĢ (New York, N.Y.).

Creator

Creators Studios (Firm).

Creator - Designer

Steel, Howard

Creator - Donor

Teitelbaum, Walter

Title

André and Creators Studios fashion drawings, 1937-1972

Extent

8.8 linear ft: 21 boxes

Summary

André and Creators Studios were Seventh Avenue fashion businesses that marketed their designs to clothing manufacturers by subscription. In the mid-1970s Pearl Alexander Lipman, André's co-owner and designer since the 1930s, retired, and the company's design drawings were sold to Creators Studios. The collection consists of reproductions of designs -- some vibrantly hand-colored -- produced and distributed by the two companies between 1937 and 1972.

Preferred Citation note

[Identification of item], [date (if known)], André and Creators Studios fashion drawings, KA.0011, box __, folder __, New School Archives and Special Collections, The New School, New York, New York.

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Historical Note

André and Creators Studios were two competing fashion design enterprises that emerged from New York's Seventh Avenue. Creators Studios acquired the older André in the 1970s.

André was established in New York in the early 1930s by Leonard Schwartzback and Pearl L. Alexander (later, Pearl Lipman). The company sold designs for women's suits and coats to garment manufacturers on a weekly subscription basis. Schwartzback acted as salesman, while Alexander directed the design department. After Alexander retired in the 1970s, Schwartzback sold André, including its fashion design sketches, to Creators Studios, and shepherded the transfer of his client list to the new firm.

Creators Studios was established in New York around 1957 by Walter Teitelbaum, Leo Boren, and Howard Steel. Like André, Creators Studios sold fashion designs in sketch form to manufacturers. The company promised to deliver the latest trends to subscribers. By the mid-1970s, only Teitelbaum remained of the original partners. After Schwartzback sold his business to Teitelbaum, Creators Studios began incorporating details of André designs into new products.

Creators Studios closed in the early 1980s.

__

Source: letter from Walter Teitelbaum, 2000.

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Scope and Contents of Collection

The collection consists of printed fashion design drawings for women's and children's garments. Some materials were formerly bound into volumes.

André designs are exclusively for women's suits and coats and children's coats, prominently signed by Pearl Alexander. Earlier André designs are vibrantly hand-colored, while later designs are reproduced in black-and-white.

The André Series contains drawings produced by Pearl Alexander, collectively titled "Fifth Avenue Reporter" and "Summer Resort Reporter" with the byline, "as seen by Pearl Alexander." These drawings, which are sometimes briefly annotated, function as visual reportage on upcoming fashion trends. Alexander's reports promised to help manufacturers prepare for consumer demand. Also of note is a February 1963 sales memo authored by Alexander. Addressed to Andre's clients who were receiving the designs on a subscription basis, the memo outlines trends for the Fall 1963 season.

Creators Studios' prints of design drawings encompass women's coats, dresses, lingerie, sportswear, and suits. Many of the early Creators Studios design drawings are signed by Howard Steel, while later drawings are unsigned. Like the André drawings, the Creators Studios drawings are hand-colored, with the exception of lingerie designs. The run of Creators Studios designs is more complete than the André designs.

A large percentage of the designs featured in both firms' drawings are labeled "adaptations" or "import adaptations," indicating they were based on designer apparel. The André designs feature codes indicating which couture designer inspired a particular outfit. A code key will be found in Box 1, Folder 11.

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Organization and arrangement

Organized in 2 series. André series is chronological by publication date; Creators Studios series is alphabetical by garment type.

  1. André, 1937-1967
  2. Creators Studios, 1957-1972

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Administrative Information

Publication Information

Kellen Design Archives - December 13, 2010

66 5th Ave./
lobby level
New York, NY, 10011
212.229.5942
archivist@newschool.edu

Preferred Citation note

[Identification of item], [date (if known)], André and Creators Studios fashion drawings, KA.0011, box __, folder __, New School Archives and Special Collections, The New School, New York, New York.

Conditions Governing Access note

Collection is open for research use. Please contact archivist@newschool.edu for appointment.

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the New School Archives. Please contact: archivist@newschool.edu.

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Related Materials

The New York Public Library and the Fashion Institute of Technology hold related collections of André and Creators Studios fashion sketches.

The Abe Grubère papers at Yeshiva University Museum contain André fashion designs by Pearl Alexander dating from 1933 through 1966 (Series II. Other Designers, 1922-1960). The Abe Gruber Archives at the Brooklyn Museum also include fashion designs by Pearl Alexander for André.

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Keywords for Searching Related Subjects

Genre(s)

  • Drawings.
  • Newsletters.

Subject(s)

  • Clothing trade -- New York (State) -- New York.
  • Fashion design.
  • Fashion illustration.
  • Fashion merchandising.
  • Women's clothing industry.
  • Women-owned business enterprises.

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Other Finding Aids note

For selected item-level description and images from the André and Creators Studios fashion drawings, see The New School Archives Digital Collections at http://digitalarchives.library.newschool.edu/index.php/Detail/collections/KA0011.

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Collection Inventory

Series I. André 1937-1967 

Box Folder
1937 Spring 
1 1-8
1938 
Oct 
1 9-10
Nov 
1 11
2 1-2
Dec 
2 3
1941 Nov 
2 4
1941 Dec 
2 5-7
1942 
Jan 
2 8-9
Feb 
2 10-11
Mar 
2 12
Sept-Oct 
3 1
Oct 
3 2
Nov 
3 3-4
Dec 
3 5
1943 
Jan 
3 6
Jan-Feb 
3 7
Feb 
3 8
1949 
Collection examples 
3 9
Feb 
3 10
Feb-Mar 
3 11
Mar 
3 12
Apr 
4 1
Apr-May 
4 2
May 
4 3
Jun 
4 4
Jun-Jul 
4 5
Jul 
4 6
1953 
Feb 
4 7
Feb-Mar 
4 8
Mar 
4 9
Apr 
4 10
Apr-May 
4 11
May 
4 12
Jun 
4 13
Jun-Jul 
5 1
Jul 
5 2
1957 
Adaptations 
5 3
Feb 
5 4
Feb-Mar 
5 5
Mar 
5 6
Apr 
5 7
Apr-May 
5 8
May 
5 9
Jun 
5 10
Jun-Jul 
5 11
Jul 
5 12
1958 
Feb 
5 13
Feb-Mar 
5 14
Mar 
5 15
Apr 
6 1
May 
6 2
May-Jul 
6 3
Jun-Jul 
6 4
Jul-Aug adaptations 
6 5
Aug 
6 6
Sept 
6 7
Oct 
6 8
Nov 
6 9
Dec 
6 10
1959 Jan 
6 11
1962 
Adaptations 
6 12
Feb 
6 13
Mar 
6 14
Apr 
7 1
May 
7 2
Jun-Jul 
7 3
Aug 
7 4
Sept 
7 5
Oct 
7 6
Nov 
7 7
1962 Dec-1963 Jan 
7 8
1963 Feb adaptations 
7 9
1967 
Mar-Apr 
7 10
May-Jun 
7 11
Jul-Aug 
8 1

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Series II. Creators Studios 1957-1972 

Box Folder

Coats 1958-1972 

Box Folder
1958 
8 2
1959 
8 3
1960 
8 4-6
1961 
8 7
1962 
8 8
1963 
8 9-10
9 1
1964 
9 2-3
1965 
9 4-5
1966 
10 1
9 6
1967 
10 2
1968 
10 3
1969 
10 4
1970 Fall-1971 Spring 
10 5
1971 Fall-1972 Spring-Summer 
10 6-7

Dresses 1958-1972 

Box Folder
Box Folder
1958 
10 8-10
11 1-7
12 1-3
1959 
12 4-8
1961 
13 1
1962 
13 2
1963 
13 3
1964 
13 4-6
1965 
13 7
14 1
1966 
14 2-4
1967 
14 5
15 1-3
1968 
15 4
1969 
15 5-6
1970 Fall-1971 Spring 
15 7
16 1
1971 Fall-1972 Spring-Summer 
16 2-3
Box Folder

Lingerie 1957 

16 4-7

Sportswear 1959-1971 

Box Folder
1959 
17 1-6
1960 
17 7
1961 
17 8-9
1963 
18 1-2
1965 
18 3
1966 
18 4
1970 Fall-1971 Spring 
18 5

Suits 1958-1972 

Box Folder
1958 
18 6-10
1961 
19 1
1962 
19 2-3
1963 
19 4-5
1964 
19 6
20 1
1965 
20 2-3
1966 
20 4
1967 
20 5
1968 
20 6
1969 
21 1
1970 Fall-1971 Spring 
21 2-4
1971 Fall-1972 Spring-Summer 
21 5-6

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Collection Guide Last Updated: 10/25/2016

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