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Guide to the Dan Arje papers, 1949-1981

Collection Overview

Kellen Design Archives
Arje, Dan, d. 1993
Creator - Photographer
Malan, Nick
Creator - Photographer
Roehl, Virginia
Dan Arje papers, 1949-1981
3.4 linear ft: 2 boxes, 5 binders
Dan Arje (1923-1993) was a designer and display director for Bonwit Teller. The collection is primarily comprised of albums containing photographs and news clippings about Arje's displays, as well as correspondence regarding his decorating work for the White House during the Kennedy and Johnson administrations, including the decoration of the White House Christmas tree. Also present are materials Arje collected about Bonwit Teller and Tiffany's designer Gene Moore.

Preferred Citation note

[Identification of item], [date (if known)], Dan Arje papers, KA.0001, box __, folder __, Anna-Maria and Stephen Kellen Design Archives, Parsons The New School for Design, New York, New York.

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Biographical Note

After serving in the South Pacific during World War II, Daniel Arje graduated from Cooper Union in 1948 and began work at Bonwit Teller on New York's Fifth Avenue that same year. As a member of Bonwit's display team, Arje was promoted to assistant display director in 1954 and succeeded Gene Moore as display director in 1961. His window displays often showcased the work of lesser known artists, including Andy Warhol in the 1950s and Jim Rosenquist in the early 1960s. Throughout the Johnson administration, Arje was invited to the White House to design the Blue Room's annual Christmas tree and other White House events. After leaving Bonwit Teller in 1973, Arje worked for Wamsutta Pacific, Frances Denney, and Dan River; he later consulted for Time Warner, Tishman-Speyer and the French Tourist Board. Dan Arje died in his native New York in March 1993. He was 69 years old.

Source: www.nytimes.com/1993/03/24/obituaries/daniel-arje-69-dies-fashion-display-artist.html


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Scope and Content of Collection

The Dan Arje papers include clippings, correspondence, numerous photographs, publications, and a scrapbook. All materials are of a professional nature, and primarily document his work as a display designer and display director at the Bonwit Teller department store. In addition to materials documenting Arje's role at Bonwit Teller, clippings and photographs also document the work of Gene Moore. The papers are divided into three series by format.

General includes clippings about Dan Arje and Bonwit Teller, especially Arje's predecessor as display director, Gene Moore; correspondence, including materials from the Kennedy and Johnson White Houses; and a scrapbook comprised of clippings, correspondence, and numerous photographs.

Photographs includes materials originally housed in albums -- without accompanying materials such as clippings or correspondence -- and file folders. The majority of the photographs are black and white prints depicting Bonwit Teller display windows featuring women's apparel and accessories. One folder of color photographs, which postdate Arje's employment with Bonwit Teller, depicts an unidentified department store's displays for Adolfo perfumes. An unidentified fashion show, possibly dating to the late 1970s, is also documented in color snapshots. Dated prints span 1949 through 1981. Also included are glossy publicity materials with attached color stereo slides produced by Merchandise Display News. Bonwit Teller employed artists such as Andy Warhol, Jasper Johns, and Robert Rauschenberg; their work -- along with the work of unidentified artists -- is depicted in these photographs.

Publications feature the display design work of Dan Arje and Gene Moore.


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Organization and Arrangement

Organized in 3 series:

  1. General, 1962-1973, undated
  2. Photographs, 1949-1981
  3. Published materials, 1956-1972

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Administrative Information

Publication Information

Kellen Design Archives September 14, 2010

66 5th Ave./
lobby level/
New York, NY, 10011

Use Restrictions

To publish images of material from this collection, permission must be obtained in writing from the Kellen Design Archives. Please contact: archivist@newschool.edu.

Immediate Source of Acquisition note

Transferred from Fashion Design Department, Parsons School of Design, 1997.

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Related Materials

The Kellen Design Archives holds a collection of fashion designer portraits by Parsons School of Design instructor Dora Mathieu (KA.0032). A letter from Mathieu to Arje is present in the Dan Arje papers.

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Keywords for Searching Related Subjects

Corporate Name(s)

  • Bonwit Teller & Co.


  • Correspondence.
  • Photographs.
  • Scrapbooks.


  • Display designers.

Personal Name(s)

  • Moore, Gene, 1910-1998


  • Commercial art -- United States -- 20th century.
  • Department stores -- United States -- 20th century.
  • Display of merchandise.
  • Fashion merchandising.
  • Show windows.
  • Women's clothing -- United States -- 20th century -- Pictorial works.

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Collection Inventory

Series I. General 1962-1973, undated 
Title Box Folder
Correspondence, 1965-1973, undated  1 1
Correspondence from White House, 1962-1969  1 2
Program and invitation to dedication of Lyndon B. Johnson Presidential Library, 1971  1 3
Scrapbook, 1961-1969  2 1

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Series II. Photographs 1949-1981 
Albums 1950-1981 
Title Binder Folder
Album 1, 1950-1956  1
Album 2, 1955-1957  2
Album 3, 1950-1958  3
Album 4, 1954-1955  4
Album 5, 1954-1957  5
Loose prints and negatives 1949-1981 
Title Box Folder
General, 1949-1970s  1 4-11
Adolfo, 1981  1 12
Europe [negatives], 1960  1 13
Merchandise Display News, 1952-1957  1 14

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Series III. Published materials 1956-1972 
Title Box Folder
Clippings, 1956-1972  1 15
Display: International Display and Exhibition Review, 1956 Feb  1 16

Bonwit Teller featured on page 31.

Graphis reprint of Gene Moore article, after 1955  1 17
Inspiration volumes 10-11, 1966  1 18
McCall's Sportswear & Dress Merchandiser, 1967 Nov-Dec  1 19

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Collection guide Last Updated: 08/30/2012

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