Archives & Special Collections

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by Topic : Publicity (31)

Includes: art publicity; house furnishings -- marketing; modeling agencies; motion pictures -- marketing; selling -- house furnishings -- handbooks, manuals, etc.

Mary L. Brandt home furnishings training course materials

Creator : Brandt, Mary L.

circa 1946, 1953, 0.1 linear ft
Mary Largent Brandt was an interior decorator, author, lecturer, and merchandising expert. In the 1940s, she developed a training course for retail sales staff to promote more effective merchandising of home furnishings. Included in this collection are Home Furnishings Training Course: Handbook of Home Furnishings (1946) and a binder entitled, Home Furnishings Training Course: Summary of Visual Chart Materials for Home Study and Reference (undated).

Raymond Driscoll scrapbook and fashion sketches

Creator : Driscoll, Raymond

circa 1942-1961, 1.2 linear ft
With a career that extended from the 1930s to the 1960s, Raymond Driscoll (1915-2004) was perhaps most widely known for his annual best and worst-dressed lists. He also achieved recognition for his costume designs for Mexican film stars. The collection is comprised of Driscoll's scrapbook of photographs, news clippings, invitations, and greeting cards from film stars and politicians documenting his work in the 1940s and 1950s, as well as original fashion sketches.

Melvin Dwork papers

Creator : Dwork, Melvin

1933-2012, 3.2 linear ft
Named one of Architectural Digest's top 100 designers in 1990 and 2002, Melvin Dwork (1922- ) attended Parsons School of Design in the 1940s, and later served on the Parsons Advisory Committee. The collection (1930s through the 2000s) includes student work, slides and photographs of professional work, news clippings, press releases and publicity materials.
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Lorraine Fox offprints, transparencies, and tear sheets

Creator : Fox, Lorraine

1964-1976, 1 linear ft
Lorraine Fox (1922-1976) began her career in commercial illustration in the 1940s. She went on to become one of the most celebrated female illustrators of the mid-20th century. The collection, which spans the final decade of Fox's life, includes print proofs, transparencies and tear sheets of album covers, magazine and book illustrations, greeting cards, and advertising materials, including a promotional packet for Haldol. Fox taught at Parsons School of Design from 1965 until shortly before her death in 1976.

Margaret Hodge Company project files

Creator : Hodge, Margaret

1945-1980, 2.3 linear ft
After graduating from Parsons School of Design in 1945, Margaret Hodge became director of fashion marketing at Vogue, and in 1967 established her own fashion publicity business. Hodge led multiple marketing campaigns, tying clothing lines to the style and fashion of Hollywood films. The collection largely consists of examples of promotional material from Hollywood films, including publicity, set and costume design photographs, press kits, event announcements and tear sheets. The bulk of the material was produced between 1962 and 1976.

Issey Miyake, Inc. lookbooks

Creator : Issey Miyake Inc.

2008-2016, 0.6 linear ft
Collection consists of English-language lookbooks and other printed promotional materials for Japanese fashion label Issey Miyake, Inc., produced largely between 2014 and 2016.
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Albert Landa records

Creator : Landa, Albert

1933-1985 (bulk 1963-1985), 11 linear feet
Consists of records generated by Albert Landa (1927-2008), who started in 1960 as director of Public Information and became vice president of Development and Public Relations at The New School, and then held the title of Vice President, until he retired in 1985. The records in this collection are notable because Landa was deeply involved in a rapid expansion of the university, overseeing the launch of the Center for New York City Affairs, the merger of Parsons School of Design with The New School, and leading the merger of the Otis Art Institute of Los Angeles with Parsons. The collection is comprised of six series, representing activities related to most of the major divisions and institutes of the university. Materials relate primarily to the development of new programs, building projects, fund raising, and public relations. Some documents in this collection are restricted. Please email archivist@newschool.edu for further information.

Mannes School of Music course catalogs

Creator : Mannes College of Music

1916-2006, 2.2 linear ft
Consists of course catalogs with information about the policies, faculties and courses of Mannes School of Music. Collection includes a limited number of catalogs focused exclusively on the Extension Division, Preparatory Division, Summer School, and Jazz and Contemporary BFA Program, while most cover a broad range of courses.

Commencement, convocation and inauguration print materials collection

Creator : New School

1945-2016, 2.2 linear ft
Collection consists of printed materials produced for The New School and Parsons School of Design's commencement and convocation ceremonies, as well as presidential inauguration ceremonies for New School presidents, and other milestone events celebrated during convocation and commencement, such as anniversaries of the Graduate Faculty of the New School for Social Research.
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New School Bulletin collection

Creator : New School

1927-1971, 1.6 linear ft
The New School's publicity office began issuing the New School Bulletin in 1927. The Bulletins -- sometimes referred to as the "Weekly Bulletin" -- contain announcements about lectures, exhibitions, performances and other campus events, information and updates for selected courses, brief editorial features, and other current news about the school. They were issued inconsistently beginning in 1927, weekly from 1943 to 1961, and thereafter with decreasing frequency before ceasing publication in 1971.

New School course catalogs and bulletins

Creator : New School

1919-2014, 29.7 linear ft
This collection consists of course catalogs from The New School, including continuing education courses, Eugene Lang College, the Dramatic Workshop of The New School, New School Art Workshops and the New School for Social Research, formerly known as the Graduate Faculty.

New School Development and Public Relations Office records

Creator : New School

1926-1967 (bulk 1946-1960), 6.6 linear feet
The collection consists of records originating from the offices of Mary Urban, who coordinated fund raising and public relations efforts at the New School in the 1940s and early 1950s, and that of her successor, Margarete Westmann, director of Development from 1958-1962. Materials include memoranda and correspondence, financial statements, budgets, advertising contracts, donor and prospect records, New School Associates membership records, event planning materials and invitations, fund raising appeals, minutes, reports, promotional materials, and records documenting the work of the Scholarship Committee and the Graduate Faculty Alumni Association. Part of one file is restricted. Please email archivist@newschool.edu for details.
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New School marketing and promotional materials

Creator : New School

1939-2016, 7.7 linear ft
Printed publicity materials including but not limited to mailers, viewbooks, pamphlets, and postcards generally advertising The New School, or a particular course or program of study.

New School Publicity Office records

Creator : New School

1918-1993 (bulk 1945-1965), 21 linear feet
This collection largely documents the activities of the New School Publicity Office during the 1940s and 1950s, and reflects the range of functions and activities of the department under the leadership of Agnes De Lima, who directed the department for two decades. The collection includes notes and draft materials for the production of press releases, articles in the weekly New School Bulletin, advertisements and course promotion, and related administrative materials. Also includes materials related to the organization of art exhibitions and special events, and transcripts of radio announcements and speeches. The Dramatic Workshop, École Libre des Hautes Études and Graduate Faculty series in this collection are especially rich in describing the work of these important New School programs.

New School publicity scrapbook collection

Creator : New School

1918-1953, 32 linear ft
The New School Publicity Scrapbook collection consists of fifty-seven scrapbooks compiled at The New School for internal administrative use between 1919, when The New School was founded, through 1953. The scrapbooks include local, regional and international newspaper articles and editorials, and administrative documents and correspondence, course catalogs--or Bulletins--weekly supplemental pamphlets (also called Bulletins), ephemera, promotional materials for print distribution and radio broadcast, and invitations to New School events. Newspaper clipping content includes political and cultural news of the day as it pertained to people and events affiliated with The New School, New School curricula, notable public speaking engagements at The New School, news about guest lecturers, faculty, students and alumni.
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Exhibitions and public programs collection

Creator : New School Archives and Special Collections

1964-2011, 5.6 linear ft
Contains printed materials related to exhibitions and public programs, such as lectures, readings and conferences, held at, sponsored by, or produced in cooperation with The New School and its divisions and departments, including the Vera List Center and the Sheila Johnson Design Center. Materials include catalogs, invitations, and announcements. For student and faculty exhibitions sponsored by specific academic departments at Parsons School of Design, see relevant records of Parsons School of Design Academic Departments, Programs and Schools.

Fashion look books and merchandising collection

Creator : New School Archives and Special Collections

1960s-2001, 4.4 linear ft
Contains printed and moving image publicity materials produced for late twentieth century fashion designers. Predominant designers include: Calvin Klein, Donna Karan (DKNY), Joseph Abboud, Pierre Balmain, Ralph Lauren, and Tommy Hilfiger. Also contains printed materials produced for Parsons School of Design alumni Anna Sui, Badgley Mischka, Isaac Mizrahi, Marc Jacobs, Narcisco Rodriguez, Peter Speliopoulus, and Bruce (Daphne Gutierrez and Nicole Noselli).

New School photograph collection

Creator : New School Archives and Special Collections

1920s-1990s, 9 linear ft
This collection primarily consists of photographs of New School students, faculty, administrators, buildings, class sessions, student life, and events. While the photographs span the period between 1933 and 1984, most of the photographs are concentrated between the 1940s and the 1970s.
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New School Art Center records

Creator : New School Art Center

1956-1975, 6 linear ft
The New School Art Center was established in the fall of 1960 with a donation from the Albert J. List Foundation, and remained in operation until around 1977. Directed throughout its existence by Paul Mocsanyi, the Center's programs reflected the New School's founding commitment to engage provocative subjects, using art to explore contemporary political and social issues. Mocsanyi's files also document the founding of the Collectors Institute, a membership organization for private collectors established in 1973. Materials include exhibition catalogs, artist files, press coverage, posters, fliers and other publicity, administrative correspondence, and photographs, as well as the files of Paul Mocsanyi.

Parsons School of Design administrative and other offices collection (pre-2008 accessions)

Creator : Parsons School of Design

1909-2007 (bulk 1973-1999), 17 linear ft
Predominantly comprised of records produced by the Development Office, these papers document fund raising initiatives, special programs, events, and alumni reunion plans. Other offices represented in this group are Admissions, Alumni Relations, Career Services, Public Relations, and Publication Design, Special Events, and Student Council publications. Also includes provisional charter for the New York School of Fine and Applied Art, 1909.

Parsons School of Design marketing and promotional materials collection

Creator : Parsons School of Design

1913-2011, 3.2 linear ft
Printed publicity materials including but not limited to circulars, mailers, promotional booklets and pamphlets, and postcards generally advertising Parsons School of Design, or a particular course or program of study not connected to a specific department.
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Parsons School of Design photograph collection (pre-2008 accessions)

Creator : Parsons School of Design

circa 1920s-2003, 3.2 linear ft
Includes 1,425 photographs, contact sheets and negatives documenting Parsons student and campus life, including exhibitions, award and fashion shows, guest lectures, field trips, and campus construction projects.

Parsons School of Design poster collection (pre-2007)

Creator : Parsons School of Design

1927-2006, 22.3 linear ft
Contains 236 posters created for academic departments and administrative offices of Parsons The New School for Design, including promotional posters for summer sessions and study abroad programs, recruiting by specific departments, and publicity for exhibitions, public programs, and internship fairs. With the exception of a 1927 poster advertising a dance, the series does not contain any material created prior to 1956.

Parsons School of Design Alumni Association records

Creator : Parsons School of Design. Alumni Association.

1920-1970, 16 linear ft
The Parsons School of Design Alumni Association was incorporated in 1952 and continued until Parsons School of Design merged into the New School for Social Research in 1970. Records contain correspondence, financial records, minutes, photographic materials, printed materials, scrapbooks of clippings and subject files. Also includes documents generated by earlier alumni associations that the Alumni Association incorporated into its working files.
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Laura Johnson collection

Creator : Parsons the New School for Design

1958-1998, 0.4 linear ft
Laura Johnson (died 2002) was a New York City socialite and wife of Saks Fifth Avenue executive F. Raymond Johnson. The collection is primarily comprised of photographic prints and press clippings documenting her extensive wardrobe of couture clothing and active social life between the 1950s and late 1990s.

Maurice Edwards papers documenting the work of graphologist Klara G. Roman

Creator : Roman, Klara G.

1949-1973, 0.3 linear ft
These files were kept by Maurice Edwards in his role as assistant to Klara Roman and as posthumous editor, with Rose Wolfson, of Roman's Encyclopedia of the Written Word. The collection includes one file of publicity and materials documenting other ventures of Edwards, in particular his involvement with the Cubiculo Arts Center.

Saks News and Saks Fifth Avenue News magazines

Creator : Saks & Company (New York, N.Y.)

1952-1976, 0.2 linear ft
Consists of eight issues of a magazine produced for the staff and associates of Saks Fifth Avenue. There are four issues of Saks News, 1952-53; and four issues of Saks Fifth Ave. News, 1969, 1974, 1976. The 1969 issue honors Adam Gimbel, long-time President of Saks, upon his retirement.
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Henriette Granville Suhr papers

Creator : Suhr, Henriette Granville

1949-2014 (bulk 1950-1976), 1.1 linear feet
The collection consists of photographic prints, press clippings, promotional materials and some correspondence, primarily documenting Granville's professional career in the 1950s. More than half of the collection consists of photographic prints of Granville's home furnishings showrooms at Bloomingdale's. The collection does not contain Granville's student work from Parsons School of Design or work from her early career at Jeanne Lanvin or Macy's. A small amount of correspondence with friends and colleagues offers only a glimpse into Granville's activities outside of her professional life.

Raymond Waldron papers

Creator : Waldron, Raymond

1939-1994, 4 linear ft
Raymond S. Waldron, Jr. (1913-2002) attended the New York School of Fine and Applied Art (later, Parsons School of Design) from 1938-1941. After serving in World War II, Waldron worked for Lord & Taylor. In 1965, he established his own interior decoration firm. The Raymond Waldron papers include his student work, a travel sketchbook, and professional files. Work from Waldron's years at New York School of Fine and Applied Art include notebooks with graded assignments, instructor handouts, sketches, and tracings; and larger-format renderings of European interiors and sites. A travel sketchbook reflects Waldron's later design studies in New York, France and Italy. Materials from Waldron's professional career include project files, design research, stereo slides of the Blair House, among other projects, and publicity for his business.

Joset Walker fashion design scrapbooks

Creator : Walker, Joset

circa 1932-1988, 4.6 linear ft
French-born Joset Walker (1902-1999) graduated from the New York School of Fine and Applied Art (later, Parsons School of Design) in 1928, and soon became a leading designer of ready-to-wear clothing for Saks Fifth Avenue's Theatrical Department. In 1932, Walker served briefly as head costume designer for RKO Pictures, working under the name Josette De Lima. She returned to New York and began designing for wholesale manufacturer David M. Goodstein in 1940, before leaving the company to found Joset Walker Designs. Often incorporating Mexican and Guatamalan textiles, colors and styles into her designs for the American market, Walker reached the pinnacle of her career in the 1940s and '50s as a designer of casual, feminine clothing for women. The Joset Walker collection includes pages from Walker's scrapbooks, largely comprised of clippings of advertisements for her designs, but also including publicity, photographs of department store window displays, and ephemera documenting Walker's career.
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John Weitz papers

Creator : Weitz, John

1945-1998, 70 linear ft
A leading figure in the development of American ready-to-wear clothing, John Weitz (1923-2002) established one of the first American signature menswear lines. Through various licensing arrangements combined with self-referential advertising campaigns, he established an international consumer base. In addition to fashion design, Weitz pursued an array of other interests, becoming a successful race car driver, yachtsman, bestselling author and photographer. Weitz was a visiting lecturer at Parsons School of Design between 1975 and 1995. The collection includes sketches and design drawings, exhibition files, scrapbooks, newspaper and magazine clippings, publications, photographs, and audiovisual recordings of promotional campaigns, fashion shows and television commercials.
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