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by Topic : Publicists (3)

Mary L. Brandt home furnishings training course materials

Creator : Brandt, Mary L.

circa 1946, 1953, 0.1 linear ft
Mary Largent Brandt was an interior decorator, author, lecturer, and merchandising expert. In the 1940s, she developed a training course for retail sales staff to promote more effective merchandising of home furnishings. Included in this collection are Home Furnishings Training Course: Handbook of Home Furnishings (1946) and a binder entitled, Home Furnishings Training Course: Summary of Visual Chart Materials for Home Study and Reference (undated).

Margaret Hodge Company project files

Creator : Hodge, Margaret

1945-1980, 2.3 linear ft
After graduating from Parsons School of Design in 1945, Margaret Hodge became director of fashion marketing at Vogue, and in 1967 established her own fashion publicity business. Hodge led multiple marketing campaigns, tying clothing lines to the style and fashion of Hollywood films. The collection largely consists of examples of promotional material from Hollywood films, including publicity, set and costume design photographs, press kits, event announcements and tear sheets. The bulk of the material was produced between 1962 and 1976.

New School Publicity Office records

Creator : New School

1918-1993 (bulk 1945-1965), 21 linear feet
This collection largely documents the activities of the New School Publicity Office during the 1940s and 1950s, and reflects the range of functions and activities of the department under the leadership of Agnes De Lima, who directed the department for two decades. The collection includes notes and draft materials for the production of press releases, articles in the weekly New School Bulletin, advertisements and course promotion, and related administrative materials. Also includes materials related to the organization of art exhibitions and special events, and transcripts of radio announcements and speeches. The Dramatic Workshop, École Libre des Hautes Études and Graduate Faculty series in this collection are especially rich in describing the work of these important New School programs.